Aug 27, 2020

Rolls-Royce New Logo and Signature Color

The new Rolls-Royce logo marked the end of an era and on to a new more modern time. As Rolls-Royce ventures to become a "house of luxury" and no longer sees itself as only an automaker. The company worked with Pentagram to develop the new logo and vision of their brand in order to appeal to younger customers, since the average buyers' age of Rolls-Royce is 43.

The well known Spirit of Ecstacy is simplified through its silhouette and will appear on Rolls-Royce products.

"The use of the Spirit of Ecstasy marks a shift in the resonance of the brand – from an automotive to a lifestyle context," said Marina Willer, the leader of the revised brand identity. "She commands an aspirational quality in the luxury sphere and by placing her at the centre of the visual language. The Spirit of Ecstasy can now be interpreted as the muse for the marque, in addition to the motor cars themselves."

Rolls-Royce is also using a new signature color called Purple Spirit, accompanied by shades of rose gold.

The brand logotype and typography will look different also. It's now in the typeface Riviera Nights, which is similar to the previous Gil Sans Alt font.

We will start seeing the new Rolls-Royce's brand in September.

What do you guys think about the new brand?

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