Big Alpha Indonesia is a financial information provider who dreams of making Indonesians more financially literate. Driven by investors who have been active since 2012, Big Alpha is presently an institution with a social-entrepreneurial spirit; at the same time they continue to provide social contributions that have a direct impact on society.
Based on the principle of value investing, Big Alpha has 3 (three) core values, namely bold, informative, and growth. The branding project for Big Alpha was challenging, due to the multiple variations of what can be delivered through their services to match their audience. We created a logo name first, the concept of Bright prior to creating the new brand. Through the understanding of Bright we were able to create a brand that is enticing and creative but at the same time clear and directive.