APM Equestrian founders decided to connect with another stable located in Jakarta to develop a joint-partnership in creating the first Indonesian Equestrian League. The name we have developed is Equestrian Champions League (ECL) and branded with purple and blue to drive excitement and explosiveness. The idea of the brand is to be young, fresh, and solid, while using the horse logo in an emblem shape circle. The horse is given 6 pairs of knots on its hair to represent the 6-series event in 2020. Of course with the branding comes the website development and Instagram Management.